Hojat Vahdati; Seyyed Hamid Khodadad Hosseini; Mohammad Ehsani; Asghar Moshabbeki Esfahani
Volume 17, Issue 4 , January 2014, , Pages 203-223
Abstract
Football is an industry that Branding and its foundation, brand identity, it has extremely important in. so that researchers have proposed specific brand models in countries with football. In this research, using descriptive analytic methods and with the purpose of application, data was collected in ...
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Football is an industry that Branding and its foundation, brand identity, it has extremely important in. so that researchers have proposed specific brand models in countries with football. In this research, using descriptive analytic methods and with the purpose of application, data was collected in two qualitative and quantitative phases. The statistical population consists of 10 professionals and experts in related to research and Spectators of six teams in the Premier League that would be present in the stadium. Sample size was 300 cases in Phase I and 720 in Phase II. which using simple random sampling method and equally, the fans selected. Accordingly, researchers found need of new theoretical insights based on brand identity(Koo(2009), Schilhaneck(2008), Zucchermaglio(2011), Silveira(2011)&Richelieu(2010), and considering the brand identity models, in few countries with football brand (Germany, Spain, France and S.Korea), and with the use of experts and fans perspectives, the brand identity model of teams in the league in season 92/91 offer and Finally using CFA and SEM model provided a new perspective on the dimensions of the country football brand identity, that are on the basis of factor loading as following: Success(./97), Delivery(/.92), Native Region(/.89), Star Player(/.88), Logo, Fans, History, Traditional Rival(./87), Tradition(./85), Team performance (./82), Stadium(./72) and Non -Player personnel (./51).
Seyyed Hamid Khodadad Hosseini; Bahareh Osanlou; Asghar Moshabaki; Asadollah Kordnaiej
Volume 17, Issue 1 , February 2013, , Pages 73-94
Abstract
, Today, organizations have come to seek current customers and also maintain a permanent relationship with them in addition to developing strategies to attract new customers and trading with them. In other words, they have found that losing a customer is more than losing a ...
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, Today, organizations have come to seek current customers and also maintain a permanent relationship with them in addition to developing strategies to attract new customers and trading with them. In other words, they have found that losing a customer is more than losing a sell and it means losing the whole sell opportunities that a customer could make in his lifetime. Since losing a customer in the trade market is equal to lose an important part of the organization asset, developing close and deep relation with the customers creates great value for the organizations. Organizations should reinforce their relations with their customers actively and try to end their relations with non-profitable customers. In this study, “customer profitability for organization” is considered as a new concept. The purpose of this research is to design customer profitability model for organizations and consider the factors affecting on customer profitability in Iranian companies. For this purpose, after reviewing the theoretical foundations in this field, we will identify the factors affecting on customer profitability for organizations, and provide the appropriate conceptual model to measure and confirm these relations. Then we will collect data through questionnaires, analysis and ultimately ntroduce customer satisfaction and customer loyalty (repurchase intention, and recommendation) as two factors that affect on customer profitanility, using the research results. * Corresponding Author’s E-mail: khodadad@modares.ac.ir .
