نوع مقاله : مقاله پژوهشی

نویسندگان

1 کارشناسی ارشد کارآفرینی گرایش کسب‌وکار جدید، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران

2 استادیار، گروه توسعه، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران

3 دانشجو کارشناسی ارشد مدیریت دولتی، گرایش رفتار سازمانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران

چکیده

موج سوم وب (وب 3) از همگرایی فناوری‌های دیجیتالی مانند هوش مصنوعی، یادگیری ماشین، کلان‌داده و بلاک‌چین پدید آمده که همگی می‌توانند شیوه‌های سنتی ایجاد و گسترش کسب‌و‌کار را متحول کنند. این مرحله‌ی دگرگون کننده که به عنوان کارآفرینی وب 3 شناخته می‌شود، صنایع سنتی را مختل کرده و بازارهای جدیدی را ایجاد می‌کند که با تقویت رشد اقتصادی، باعث شکل‌گیری چشم‌انداز‌های شغلی جدید می‌شود. با این وجود، سرعت برق‌آسای این پیشرفت فناورانه چالش‌های پیچیده‌ای را به همراه دارد که سازگاری فوق‌العاده همراه با یادگیری مداوم را در اکوسیستم کارآفرینی در حال تکامل امروز الزامی می‌کند. هدف این پژوهش کشف عوامل حیاتی برای رشد و موفقیت و بررسی پیامدهای این شکل از کارآفرینی مدرن است. به این منظور، یک مطالعه دلفی با حضور 30 متخصص صنعت انجام گشت که بینش آنها منجر به شناسایی چهار دسته عوامل موفقیت کلیدی شد: عوامل فناورانه، فردی، محیطی و سازمانی. نتایج این تحقیق نشان داد که در کنار وجود برخی پیامد‌های نامطلوب زیست‌محیطی، اجتماعی و اقتصادی مانند احتمال ایجاد شکاف دیجیتال و مصرف بیش از حد انرژی، پتانسیل‌هایی نیز در دل این فناوری وجود دارد که در صورت بهره‌گیری می‌تواند منجر به جبران این پیامدها از طریق ایجاد شفافیت و اعتماد بیشتر در معاملات، فرصت‌های جدید مبتنی بر اکوسیستم غیرمتمرکز و راه‌حل‌های پایدار برای رسیدگی به چالش‌های زیست‌محیطی شود.

کلیدواژه‌ها

عنوان مقاله [English]

Navigating the Future: Understanding Key Success Factors and Challenges in Web 3 Entrepreneurship

نویسندگان [English]

  • Amirali Moezzi 1
  • Ehsan Chitsaz 2
  • Majid Ahmadi 3

1 Master's degree in entrepreneurship, new business orientation, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

2 Assistant Professor, Department of Development, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

3 Master's student in public administration, majoring in organizational behavior, Faculty of Management, University of Tehran, Tehran, Iran

چکیده [English]

The emergence of Web 3, characterized by the integration of digital technologies such as artificial intelligence, machine learning, big data, and blockchain, has the potential to revolutionize traditional business practices. This transformative phase, referred to as Web 3 entrepreneurship, is disrupting established industries and creating new markets, thereby driving economic growth and generating employment opportunities. However, the rapid pace of technological advancement presents complex challenges that necessitate exceptional adaptability and continuous learning within the evolving entrepreneurial landscape. This study aims to identify the critical factors for growth and success, as well as to explore the implications of this modern form of entrepreneurship. To achieve this, a Delphi study was conducted involving 30 industry experts, leading to the identification of four categories of key success factors: technological, individual, environmental, and organizational. The findings of this research revealed that while there are potential adverse environmental, social, and economic consequences, such as the risk of creating a digital divide and increased energy consumption, there are also opportunities inherent in this technology. These opportunities include the potential to mitigate these consequences by fostering greater transparency and trust in transactions, creating new decentralized ecosystem-based opportunities, and developing sustainable solutions to address environmental challenges.

کلیدواژه‌ها [English]

  • Entrepreneurship
  • Blockchain
  • Artificial Intelligence
  • Big data
  • Machine learning
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