طراحی و تببین الگوی مفهومی تحول دیجیتال سازمان های پروژه محور صنایع نفت و گاز ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد دانشکده مدیریت و حسابداری، دانشگاه شهید بهشتی، تهران , ایران

2 دانشجوی دکتری، گروه مدیریت فناوری اطلاعات، دانشکد مدیریت، دانشگاه آزاد تهران مرکز، تهران، ایران

چکیده

درعصر انقلاب صنعتی چهارم، فناوری­های دیجیتال باعث تحول بنیادین در کسب­وکارها شده­است و هیچ کسب و کاری از این قاعده مستثنی نیست. با توجه به نقش حیاتی سازمان­های پروژه­محور صنایع نفت و گاز ایران در اقتصاد کشور، هدف این پژوهش طراحی و تببین مدل تحول­دیجیتال برای این سازمان­ها بوده است.  پژوهش حاضر، یک پژوهش کاربردی با رویکرد اکتشافی آمیخته است. در بخش کیفی، گردآوری داده­ها از طریق مصاحبه عمیق، تحلیل داده­ها با استفاده از نظریه پردازی داده بنیاد و غربال­گری مولفه­ها با استفاده از فن دلفی فازی صورت گرفت. در بخش کمی، جهت طراحی مدل از فن مدل­سازی ساختاری تفسیری و جهت اعتبارسنجی مدل پیشنهادی ازمدل­یابی معادلات ساختاری_پی ال اس استفاده گردید. مدل تحول­دیجیتال سازمان­های پروژه­محور صنایع نفت و گاز ایران، یک فرآیند سیستمی دارای 9 وجه و 53 عامل تاثیرگذار/تاثیرپذیر است. دراین فرآیند، عوامل پیشران موجب تصمیمات راهبردی سازمان جهت بکارگیری نوآورانه فناوری دیجیتال و همزمان با آن ایجاد تغییرات ساختاری و رفتاری در سازمان می شود. تحول دیجیتال در این سازمان ها، باعث ایجاد تغییرات بنیادین در نقاط اهرمی فرآیندهای عملیاتی، خدمات و محصولات پروژه، تجربه ذینفعان پروژه، روابط سازمانی، مدیریت داده ها و دانش پروژه ها و مدیریت منابع و دارایی های فیزیکی شده و می تواند موجب بهبود عملکرد پروژه ها، بهبود ارتباطات تیم پروژه، افزایش قابلیت اطمینان، افزایش رضایت کارفرمایان، افزایش ایمنی کار و حفاظت از محیط زیست شود، باوجود افزایش پیچیدگی سازمان، تحول دیجیتال از طریق کاهش هزینه باعث بهبود بهره وری، تمایز راهبردی و ایجاد مزیت رقابتی در سازمان خواهد شد.

کلیدواژه‌ها

عنوان مقاله [English]

Designing and Verifying the Conceptual Model of Digital Transformation in Project-Based Organizations of Iran's Oil and Gas Industry

نویسندگان [English]

  • Ali Rezaeean 1
  • Esammoddin Firouzbakht 2
1 Professor, Department of Public Administration, Faculty of Management and Accounting, Shahid Beheshti University, Tehran, Iran
2 PhD student, Department of Information Technology Management, School of Management, Tehran Azad University, Tehran, Iran
چکیده [English]

In the era of the Fourth Industrial Revolution, digital technologies have revolutionized businesses, and no business is an exception to this rule. Despite the vital role of project-oriented organizations of Iran's oil and gas industry in the economy Iran, so far no comprehensive research has been conducted to conceptualize digital transformation in these organizations. Therefore, the purpose of this study was to design and verify the conceptual model of digital transformation for these organizations.
The present study is an applied research with an exploratory approach in which a mixed research method has been used. In the qualitative stage, data collection was done through in-depth interviews, sampling by purposeful judgment method, grounded theory was used to analyze the data and fuzzy Delphi technique was used to validate the identified factors. In the quantitative stage, interpretive structural modeling technique was used to design the model, a researcher-made questionnaire was used to collect data, and structural equation modeling based on partial least squares was used to examine the factors relationships and validate the proposed model.
Based on the research findings, the digital transformation model of Project-Based organizations in Iran's oil and gas industry, is a multifaceted systemic process with 53 Factors and 9 Dimensions including Internal Drivers, External Drivers, Industry and Governance Factors, strategic implications of digital transformation, Innovative Use of Digital Technology, Structural and Behavioral Change, Areas for Improvement, Interfering Factors, and consequences of digital transformation. the results of model validation show that the relationships between the components are significant.

کلیدواژه‌ها [English]

  • ِDigital technology . Digital Transformation Conceptual Model
  • Project-Based Organization
  • Oil and Gas

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پژوهش های مدیریت در ایران
دوره 26، شماره 4
دی 1401
صفحه 1-27

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