شناسایی پیشران های بکارگیری بازی وارسازی در مدیریت منابع انسانی بانک تجارت شهرستان بیرجند

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار، گروه مدیریت دولتی، دانشگاه پیام نور، تهران، ایران

2 دانشجوی دکتری، گروه مدیریت دولتی، دانشگاه آزاد اسلامی، بیرجند، ایران

3 کارشناسی ارشد، گروه مدیریت دولتی، دانشگاه پیام نور، تهران، ایران

10.48311/mri.2026.116811.1835
چکیده
پژوهش حاضر با هدف شناسایی و تحلیل پیشران‌های مؤثر بر به‌کارگیری بازی‌وارسازی در مدیریت منابع انسانی بانک تجارت شهرستان بیرجند انجام گرفت. این مطالعه به شیوه کیفی و بر پایه تحلیل مضمون براساس چارچوب براون و کلارک (2006) اجرا شد. داده‌ها در شش‌ماهه نخست سال ۱۴۰۴ از طریق مصاحبه‌های نیمه‌ساختاریافته تا رسیدن به اشباع مضمونی با ۱۸ مدیر، کارشناس و کارکنان بانک مذکور گردآوری گردید. انتخاب مشارکت‌کنندگان به‌صورت هدفمند و تکمیلی با روش گلوله‌برفی صورت گرفت و تحلیل داده‌ها در نرم‌افزار MAXQDA 2020 انجام پذیرفت. به‌منظور ارتقای روایی و پایایی، بازبینی مشارکت‌کنندگان، مثلث‌سازی منابع و محاسبه ضریب کاپای کوهن (79/0) لحاظ شد. یافته‌ها نشان داد که پیشران‌های بازی‌وارسازی در قالب 8 مضمون اصلی و 56 مضمون فرعی شناسایی شدند که مضامین اصلی شامل: انگیزش و دلبستگی سازمانی به فرآیند بازی‌وارسازی؛ عدالت و شفافیت در فرآیندهای بازی‌وارسازی؛ طراحی و تطبیق محیط بازی با ساختار سازمانی؛ آموزش، توانمندسازی و فرهنگ‌سازی برای بازی‌وارسازی؛ مشارکت و تعاملات سازمانی؛ سازوکارهای پشتیبانی و مدیریت منابع؛ بهبود تجربه کارکنان و رضایت شغلی در بازی‌ها؛ پایداری و انسجام فرآیند بازی‌وارسازی است. نتایج بیانگر آن است که بازی‌وارسازی با طراحی نظام چندبعدی انگیزشی و شفاف، تعامل سازمانی و پشتیبانی ساختاری، رضایت شغلی و بهره‌وری کارکنان را ارتقا می‌دهد.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

Identification of Drivers for Implementing Gamification in Human Resource Management at Tejarat Bank, Birjand Branch

نویسندگان English

Zahra Rajaei 1
Mohammad Reza Sharifi 2
Ali akhondi 3
1 Associate Professor, Department of Public Administration, Payame Noor University, Tehran, Iran
2 PhD Candidate, Department of Public Administration, Islamic Azad University, Birjand, Iran
3 MSc Department of Public Administration, Payame Noor University, Tehran, Iran
چکیده English

This study aimed to identify and analyze the key drivers influencing the adoption of gamification in the human resource management of Tejarat Bank in Birjand County. Employing a qualitative approach and thematic analysis based on Braun and Clarke’s (2006) framework, data were collected during the first half of 2025 through semi-structured interviews with 18 managers, experts, and employees until thematic saturation was achieved. Participants were selected purposefully and complementarily using the snowball sampling technique, and data analysis was carried out in MAXQDA 2020. To ensure validity and reliability, member checking, source triangulation, and Cohen’s Kappa coefficient (0.79) were utilized. The analysis revealed eight main themes and fifty six subthemes, including: organizational motivation and commitment toward gamification; fairness and transparency in gamification processes; alignment of the gamified environment with organizational structures; training, empowerment, and cultural development; organizational participation and interaction; support mechanisms and resource management; enhancement of employee experience and job satisfaction; and sustainability and coherence of gamification processes. Overall, the results indicate that a well designed multidimensional motivational system characterized by transparency, interactive organizational dynamics, and structural support plays a significant role in strengthening employees’ job satisfaction and productivity, thereby improving the effectiveness of gamification initiatives within human resource management.

کلیدواژه‌ها English

Organizational Motivation
Gamification
Employee Empowerment
Human Resource Management
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