شناسایی عوامل راهبردی موثر بر صادرات سنگ ایران: رویکرد ترکیبی و روش تحلیل تناظر چندگانه (MCA)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت صنعتی، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران

2 دانشیار گروه مدیریت ، دانشکده علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران

10.48311/mri.2026.28893
چکیده
در این پژوهش با هدف شناسایی و اولویت‌بندی عوامل مؤثر بر صادرات سنگ‌های تزئینی ایران، از رویکردی ترکیبی شامل تحلیل محتوای مصاحبه‌های تخصصی، روش آماری تحلیل تناظر چندگانه (MCA) و روش دلفی دو مرحله‌ای استفاده شد. در مرحله نخست، عوامل اولیه از طریق مصاحبه‌های تخصصی استخراج گردید و سپس برای کاهش حجم داده‌ها و ادغام عوامل مشابه یا هم‌پوشان، از روش تحلیل تناظر چندگانه استفاده شد که منجر به انتخاب ۲۱ عامل کلیدی گردید. این عوامل در دو دور دلفی توسط ۴۲ کارشناس خبره ارزیابی شدند. نتایج نشان داد که سطح توافق بین خبرگان در دور دوم به‌طور قابل توجهی افزایش یافت و آزمون فریدمن نیز تفاوت معناداری بین اهمیت عوامل را تأیید کرد. در نهایت، هفت عامل شامل تحریم‌ها و محدودیت‌های بین‌المللی، تبلیغات و بازاریابی، سطح تکنولوژی تولید، اطمینان مشتری برای خرید، قیمت سنگ صادراتی، روابط دیپلماتیک و تصور عمومی از سنگ ایران به‌عنوان عوامل کلیدی شناسایی شدند. این عوامل بالاترین میانگین ارزیابی و رتبه‌ها را در تحلیل‌های آماری کسب کردند و همچنین دارای کمترین پراکندگی نظرات (انحراف معیار پایین) بودند. بر این اساس، پیشنهاد می‌شود مدیران و سیاست‌گذاران با نگاهی جامع‌تر و آینده‌نگر، تمرکز راهبردی خود را بر بهبود این حوزه‌ها قرار دهند تا بستر مناسبی برای افزایش پایدار صادرات سنگ ایران فراهم گردد.

کلیدواژه‌ها

موضوعات

عنوان مقاله English

Identifying strategic factors affecting Iranian stone exports: a hybrid approach and multiple correspondence analysis (MCA) method

نویسندگان English

Abdolahi Alshekh 1
majid esmaelian 2
1 PhD Student in Industrial Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran.
2 Associate Professor, Department of Management, Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran
چکیده English

This study aims to identify and prioritize the factors affecting the export of Iranian ornamental stones by employing a mixed-method approach that integrates qualitative content analysis of expert interviews, Multiple Correspondence Analysis (MCA), and a two-round Delphi method. In the first stage, the initial factors were extracted through in-depth expert interviews. Then, to reduce data volume and merge similar or overlapping factors, MCA was applied, resulting in the identification of 21 key factors. These factors were subsequently evaluated by 42 experts in two Delphi rounds. The findings indicated that the level of consensus among experts increased significantly in the second round, and the Friedman test confirmed significant differences in the importance levels of the factors. Ultimately, seven key factors—including international sanctions and restrictions, advertising and marketing, production technology level, customer trust in purchasing Iranian stone, export stone price, diplomatic relations, and the public image of Iranian stone—were identified as strategic determinants. These factors achieved the highest mean scores and ranks in the statistical analyses and showed the lowest variance (standard deviation) among expert opinions. Therefore, managers and policymakers are encouraged to adopt a comprehensive and forward-looking approach and prioritize these areas to support the sustainable development of Iran's stone exports.

کلیدواژه‌ها English

Decorative Stone Export
Delphi Method
Export Determinants
Stone Processing Technology
Multiple Correspondence Analysis (MCA)
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