طراحی چارچوب اکوسیستم پلتفرمی B2B بازار انرژی برق

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری رشته مدیریت بازرگانی دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس

2 استاد، گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس

3 دانشیار، گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس

4 استادیار، گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس

چکیده
اکوسیستم ها به دلیل دارا بودن مزایا و مزیت های که مورد نیاز بازارهای امروزی است به عنوان ابزاری برای ساماندهی و راهبری در طیف گسترده از کسب و کارها مورد اقبال قرار گرفته اند. بازارهای انرژی نیز به عنوان زیر ساختهای توسعه در جوامع بدلیل استراتژیک و پیچیده بودن میتوانند از ظرفیت های اکوسیستم ها برای کارآمدی بهینه بهره ببرند. عدم شناخت از چیستی، ابعاد، پیش نیازها و مهمترین عوامل موثر در اکوسیستم انرژی، فرصت بهره از آن را برای بسیاری از مدیران و تصمیم گیران و بازارها محدود کرده است و در عمل از این ابزار کارآمد مدیریتی در کسب و کار استفاده بهنه نمی شود. این پژوهش تلاش کرده است تا چارچوب یک اکوسیستم مبتنی بر پلتفرم را ارائه نماید که از دید پژوهشگران مورد توجه قرار نگرفته است.این پژوهش از انواع مطالعات کیفی، کاربردی و اکتشافی است. جامعه آمـاری پـژوهش، صـاحبنظـران حـوزه مدیریت بازار، و نیز فعالان صنعت انرژی بودندو با رویکرد نظریة داده بنیاد، به شناسایی مقوله های اثرگذار بر موضوع پژوهش اقدام کرده است.گردآوری اطلاعات با استفاده از نمونه گیری هدفمند و روش گلوله برفی و مصاحبه های نیمه ساختار یافته با استفاده از پروتوکل تهیه شده به کمک متخصصین علمی و عملی انجام شـد. در نهایت چارچوب اکوسیستم پلتفرمی B2Bبازار انرژی برق شناسایی و استخراج شد

کلیدواژه‌ها


عنوان مقاله English

Design of a Platform-Based B2B Ecosystem Framework for the Electric Energy Market

نویسندگان English

Ahmad Sepehrian 1
Asghar Moshabaki 2
Fereshteh Mansuri Moayed 3
Amir Mohammad Kolabi 4
1 PhD student in Business Administration, Faculty of Management and Economics, Tarbiat Modares University
2 Professor, Department of Business Administration, Faculty of Management and Economics, Tarbiat Modares University
3 Associate Professor, Department of Business Administration, Faculty of Management and Economics, Tarbiat Modares University
4 Assistant Professor, Department of Business Administration, Faculty of Management and Economics, Tarbiat Modares University
چکیده English

Ecosystems have been popularized as a tool for organizing and managing a wide range of businesses due to their advantages and benefits required by today's markets. Energy markets, as development infrastructures in societies, can also benefit from the capacities of ecosystems for optimal efficiency due to their strategic and complex nature. Lack of understanding of the nature, dimensions, prerequisites, and most important factors affecting the energy ecosystem has limited the opportunity to benefit from it for many managers, decision makers, and markets, and in practice, this efficient management tool is not used optimally in business. This research has attempted to present the framework of a platform-based ecosystem that has not been considered by researchers. This research is a qualitative, applied, and exploratory study. The research population consisted of market management experts and energy industry activists, and with a grounded theory approach, it has identified the categories that have an impact on the research topic. Data collection was carried out using purposive sampling and snowball method, and semi-structured interviews using a protocol prepared with the help of scientific and practical experts. Finally, the B2B platform ecosystem framework of the electricity energy market was identified and extracted.

کلیدواژه‌ها English

"Platform Ecosystem"
"Electric Energy Market"
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