Seyed Jafar Zonoozi; Meysam Jafari
Volume 25, Issue 2 , July 2021, , Pages 46-74
Abstract
Value creation strategies from the management of tangible assets to knowledge-based strategies and intangible asset management are changing direction. In this regard, regulating an appropriate communication strategy and information amassed can affect the process of value creation. The aim of this study ...
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Value creation strategies from the management of tangible assets to knowledge-based strategies and intangible asset management are changing direction. In this regard, regulating an appropriate communication strategy and information amassed can affect the process of value creation. The aim of this study was to investigate the reflection of strategic communication in employee value creation with the mediating and moderating role of information capital and organizational intelligence. This study is applied based on the purpose and survey description in terms of how to collect data the statistical population of this study consists of employees of four companies affiliated the Iran Air Industries Organization, which were selected as a sample based on stratified-random sampling and using Cochranchr('39')s formula, 204 people. Strategic communication, both directly and indirectly, with the mediation of information capital, has a positive and significant effect on employee value creation. Organizational intelligence as a moderating variable also modulates the relationship between strategic communication and value creation. The results of the research in the field of value creation will be innovative and will help managers and employees in understanding the importance of strategic communication and managing intangible assets as stimuli for value creation.
amir nazarpoori; Gholam alli Tabarsa
Volume 17, Issue 1 , February 2013, , Pages 180-200
Abstract
In turbulent environment, power and success of organizations depend on the intellectual capita; abilities and the main challenges of these organizations are on that how to establishe new generation of intelligent organizations for knowledge edge. The problem this research wants to solve is that how an ...
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In turbulent environment, power and success of organizations depend on the intellectual capita; abilities and the main challenges of these organizations are on that how to establishe new generation of intelligent organizations for knowledge edge. The problem this research wants to solve is that how an organization that its main asset is intellectual capital can obtain organizational intelligence. The conceptual model of this research has been designed based on open system mode,l and the knowledge strategies, knowledge communities, adhocracy and intellectual capital have the enabler role for intelligence processes. Statistical population of this research includes the faculty members of the research centers of the Ministry of Science, Research and Technology. Totally, 278 persons have been selected based on classified sampling. The results showed that adhocracy with %86 of coefficient has the highest effect on structural intelligence processes. Also knowledge strategies and intellectual capitals correspondingly with %67 and %64 of coefficient are in the second and third rankings. Also the results showed that adhocracy with %64, intellectual capital and knowledge strategies with %59 of coefficient correspondingly have the highest effect on human intelligence processes.
