Volume 28 (2024)
Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
evaluating and analyzing the factors affecting the implementation of Universal banking in the banking system

morteza najaf; ghasem blue; Jafar Babajani; Vajhollah Ghorbanizadeh

Volume 24, Issue 3 , October 2020, , Pages 51-89

Abstract
  Banks, as one of the most important financial institutions, have an important role in the country's economy and always seek to provide products and services in accordance with the needs and desires of customers. Having the right banking approach and model can help provide services and products that ...  Read More

Designing a Brand Performance Model for Banking Services Market Based on Customer-Based Brand Equity

Seyed Reza Jalali; Ali Kazemi; Azarnoosh Ansari

Volume 22, Issue 3 , December 2018, , Pages 104-132

Abstract
  In this study, based on theoretical and quantitative researches, a conceptual model was presented for explaining different dimensions of research variables, such as designing brand performance model for banking service market of Iran based on customer – based brand equity. First, after reviewing ...  Read More