Volume 28 (2024)
Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
The relationship between organizational trust and brand performance: Investigating the role of corporate governance

morteza rojuee

Volume 24, Issue 2 , June 2020, , Pages 87-110

Abstract
  The purpose of this study is to investigate the relationship between organizational trust types and brand performance with the mediation role of corporate governance in companies admitted to Tehran Stock Exchange. This is an applied research and in terms of method is descriptive- correlational. The statistical ...  Read More

Designing a Brand Performance Model for Banking Services Market Based on Customer-Based Brand Equity

Seyed Reza Jalali; Ali Kazemi; Azarnoosh Ansari

Volume 22, Issue 3 , December 2018, , Pages 104-132

Abstract
  In this study, based on theoretical and quantitative researches, a conceptual model was presented for explaining different dimensions of research variables, such as designing brand performance model for banking service market of Iran based on customer – based brand equity. First, after reviewing ...  Read More