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Calculating Customer Lifetime Value Considering Dynamic Behavior of Them Using Markov Chain Approach (Case study: Isaco)

Maryam Shekary

Volume 22, Issue 4 , February 2019, , Pages 1-21

Abstract
  Calculating Customer Lifetime Value (CLV) is a key measure in Customer Relationship Management (CRM) studies. Using this measurement, marketing budget can allocate perfectly. An important issue in this area is to increase the accuracy of calculations and considering the possibility of changing customers’ ...  Read More