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Political Branding knowledge mapping in the world: A bibliometric approach

Soroush Sayyari; Mohammad Pirizadeh; Nakisa Rezaie

Volume 27, Issue 2 , July 2024, , Pages 183-208

Abstract
  Political Branding is a comprehensive symbol of the social role playing of brands in people’s life. The entrance of branding into politics is a turning point in political marketing and political communication studies. The main goal of this research is mapping a knowledge network of Political Branding ...  Read More