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Provide a Digital Content Marketing Model due to Consumer Value Creation

maryam rostami; Seyed Abdollah Heydariyeh; ali akbar beidokhti

Volume 26, Issue 1 , April 2022, , Pages 112-137

Abstract
  Content marketing is a growing approach to boosting customer awareness, building trust and creating more value. The aim of this study was to "provide a model of digital content marketing in creating consumer value with a qualitative approach and utilizing the data theory of the foundation." The statistical ...  Read More