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Conceptual mapping of social marketing approach in Iranian National Tax Administration (INTA)

zeynab mirzaei; Shahnaz Nayebzadeh; Seyyed Hassan Hataminasab

Volume 25, Issue 3 , October 2021, , Pages 170-191

Abstract
  Social marketing is based on meeting the needs and wants of customers in the short term in a worthier way than competitors. The long-term benefits of the target market as well as the promotion of the welfare and health of the community. The purpose of this study is to identify and localize indicators ...  Read More