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Presenting a Conceptual framework of Customer Relationship Management in Electronic Banking with Emphasis on Using Business Intelligence Tools (Case Study: Sepah Bank and Merged Banks)

sayed mohammad reza vakil; kaveh teymoor nejad; mohammad reza motadel; mahmood moammadi

Volume 26, Issue 1 , April 2022, , Pages 246-271

Abstract
  Customer relationship management provides the basis for customer optimal communication, customer loyalty and customer retention. This requires the design of customer-based strategies, the proper implementation and applying of technology, employee empowerment and increasing the level of customers knowledge. ...  Read More