Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Modeling the Competitiveness of a Store Brand based on the pattern of Environmental Estimuli in Chain Stores: A mixed approach

mohamad nurani kutenaee; Hossein Rezaei Dolatabadi; Majid Mohammad shafiee

Volume 25, Issue 2 , July 2021, , Pages 151-182

Abstract
  Abstract The purpose of this study is to develop a store brand competitiveness model for chain stores through customerschr(chr('39')39chr('39')) responses to store environmental stimuli. The research is applied in terms of purpose and uses a mixed or combined method in terms of data ...  Read More