Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Investigate the factors affecting consumer brand preferences by considering the life cycle of customers in banking sector

khatere gheysari; mirza hasan hoseyni; adel azar; seyed musa khademi

Volume 25, Issue 4 , January 2022, , Pages 27-44

Abstract
   This article aims to investigate the factors affecting consumer brand preferences by considering the customer life cycle. In the field of banking, due to the similarity of the services provided and the close competition between them, it is worth examining the factors that create the preferences ...  Read More

Modeling the ethical variables affecting corporate branding using the partial least squares structural equation modeling approach (PLS-SEM) and the theme analysis method (Case Study: Confectionary Industry)

MEHDI GILI; Lotfollah Forouzandeh Dehkordi; MirzaHassan Hosseini; Mohammad Mahmoudi maymand

Volume 24, Issue 4 , December 2020, , Pages 1-17

Abstract
  The purpose of this article is to develop and genesis the ethical-oriented corporate branding model in the confectionary industry in Iran and to predict and innuendo the ethical-oriented corporate branding construct in an exploratory study. After identifying the corporate branding ethical constructs ...  Read More