Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Effective Factors in Consumer Mindset Relationship with Brand Engagement: A Meta-Synthesis Approach

Razie Zilaie; Mohammad Ali Babaie Zakliki; Abbas Abdollahi

Volume 26, Issue 3 , November 2022, , Pages 173-192

Abstract
  This study intends to identify the factors affecting the formation of the relationship between consumer mindset and brand engagement, and therefore, investigate the importance of mindsets in consumer behavior field. Previous research that examined consumer mindset are scattered and mostly use a certain ...  Read More

Presenting International Marketing Managers Competency Model

Asal Basiji; Mohammad Ali Babaie Zakliki; Masoumeh Hoseinzadeh Shahri; Ameneh Khadivar

Volume 24, Issue 1 , March 2020, , Pages 131-152

Abstract
  Presenting International Marketing Managers Competency Model   Nowadays, training competent managers is one of the most important topics in the field of management studies. Many of industrial and academic experts believe that competent managers are the main reasons for a country organizations ...  Read More