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Segmentation of generosity behavior within the framework of charity social marketing

saeed masoodipoor

Volume 23, Issue 4 , December 2019, , Pages 102-129

Abstract
  Resolving the problem of poverty requires treatment of people in need of help to help the needy. Social charity marketing is used as one of the most effective and effective tools for encouraging and encouraging contacts to help the needy. In the process of social marketing planning, market segmentation ...  Read More