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The Role of Product Design in Explaining Psychological Responses of Consumers: the role of Product Involvement and Consumption Experience

Mohammad Rahim Esfidani; Sajad Abdolahpour; Farshid khamoie

Volume 23, Issue 3 , October 2019, , Pages 105-128

Abstract
  Today, companies with superior performance in the mobile phone industry (Mobile) have sought to create additional benefits for their products to form favorable psychological responses in their consumers. In light of this, the present study is an attempt to examine the effect of product design in explaining ...  Read More