Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Narrative Analysis of Factors Effect on Post- Purchase Regret Intensity of Young Women

shahriar azizi; zahra afifirad; Bahman Hajipor; zahra fazlali

Volume 24, Issue 3 , October 2020, , Pages 169-185

Abstract
  Regret is a key element of future customer behaviors & Post-Purchase Regret is one of the negative emotions after the purchase. The development of technology and the ease of access to information about not selected purchase options have raised the possibility of regret. Generally, there are various ...  Read More

Meta method of marketing research in iran : The study of myopia in methods

shahram ferdosi; fatemeh mollaei; Bahman Hajipour; Mahdieh Babaei Farajabab

Volume 23, Issue 2 , July 2019, , Pages 182-199

Abstract
  In this research, marketing research in Iran has been examined from a methodological point of view, and it seeks to answer the question of whether marketing research is suffering from the myopia in the methods? For this purpose, 1021 articles from 7 major and specialized journals in the field of commerce ...  Read More