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Meta method of marketing research in iran : The study of myopia in methods

shahram ferdosi; fatemeh mollaei; Bahman Hajipour; Mahdieh Babaei Farajabab

Volume 23, Issue 2 , July 2019, , Pages 182-199

Abstract
  In this research, marketing research in Iran has been examined from a methodological point of view, and it seeks to answer the question of whether marketing research is suffering from the myopia in the methods? For this purpose, 1021 articles from 7 major and specialized journals in the field of commerce ...  Read More