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Customer value analysis in bank with data mining technique and fuzzy analytic hierarchy process

arash mahjubifard; amir afsar; seyed alireza bashiri mousavi

Volume 19, Issue 1 , July 2015, , Pages 23-43

Abstract
  Customer value refers to the potential interaction of customer and enterprise in the certain periods of time. As companies recognize customer value it can provide customized services for different customers, they can achieve to an effective customer relationship management. This research focuses on Banking ...  Read More