Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Studying the Electronic Word-of-Mouth Effects on Brand: Netnography of an Iranian Internet Forum

Mahnoush Maheri; Monireh Hosseini

Volume 18, Issue 4 , January 2015, , Pages 139-159

Abstract
  In nowadays highly competitive markets, corporate managers are looking for new ways to make people aware of their products, and promote their brands. For this purpose, they use a variety of marketing techniques to attract more customers. One of the most effective techniques, based on communications between ...  Read More