Volume 27 (2023)
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Internal Marketing: A Step towards Improving Organizational Citizenship Behaviors and of Services Quality

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Volume 14, Issue 2 , September 2010, , Pages 67-98

Abstract
  Nowadays, by the daily expansion of service industries, the subjects of service marketing and service quality have been converted into vital issues for all organizations. Abundant attempt of organizations in this area is a clear evidence of this claim. In the past years, organizations have tried to ...  Read More