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Market Segmentation Using Artificial Neural Networks Case Study: Meat Products (Sausage)

Hasan Gholi Pour Tahmouras; Seyed Mahdi Miri; Ali Morovati sharif Abadi

Volume 11, Issue 20 , December 2007, , Pages 59-80

Abstract
  Market segmentation by artificial neural networks has no deep root in the history. Generally, this ever developing approach has started since several years ago, and developed to other marketing areas. Now, beside statistical techniques, it is considered as one of the most popular methods in Custamer ...  Read More