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Designing an intelligent system for evaluating international market attractiveness

Hojjat Faraji Khorshidi; Adel Azar

Volume 9, Issue 20 , October 2005, , Pages 121-149

Abstract
  Reviewing literature of the international market attractiveness evaluation and operational practice in Iran demonstrates that two approaches for international market selection are proposed: expansion approack and systematic approach. In expansion approach, firms gradually enter low geographical and cuftural ...  Read More