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A Model to Measure the Impact of Market Orientation on Business Performance Regarding to the Marketing Capabilities in Chemical Industries

Hossein Rezaie Dolat Abady; Ahmad Ali Khaef Alahi

Volume 10, Issue 1 , April 2006, , Pages 131-131

Abstract
  Market orientation and it’s impact on the business performance is an important subject in customer and market management field. At first, this paper investigates various view points and models of market orientation and it examines the effects of market orientation on business performance with respect ...  Read More