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The Effective Factors on Customer Trust in E-Commerce (B2C Model)

Seyyed Hamid Khodadad Hosseini; Maisam Shirkhodaie; Asadollah Kordnaeij

Volume 13, Issue 2 , June 2009, , Pages 93-118

Abstract
  In B2C models of e-commerce, customer trust is considered as one of the key factors of successfulness, and many scholars believe that the success factor in e-commerce is establishment and implementation of a safe and reliable purchasing process for the customers. The aim of this research was to study ...  Read More