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Identifying the Effective Factors Creating Trust among Key Bank Customers (Case Study: Key Customers of Karafarin Bank in Tehran)

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Volume 13, Issue 4 , September 2010, , Pages 61-76

Abstract
  The banking sector is becoming increasingly competitive throughout the world. This is particularly true in the area of small-medium business banking. Further, the core and actual products being offered to bank customers could be considered reasonably homogenous. Consequently, there is an increased need ...  Read More