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Designing Customer Profitability Model for Organizations: (Case Study of Electronic Industry in Iran)

Seyyed Hamid Khodadad Hosseini; Bahareh Osanlou; Asghar Moshabaki; Asadollah Kordnaiej

Volume 17, Issue 1 , February 2013, , Pages 73-94

Abstract
    ,       Today, organizations have come to seek current customers and also maintain a permanent relationship with them in addition to developing strategies to attract new customers and trading with them. In other words, they have found that losing a customer is more than losing a ...  Read More