parvin mohebi; akram hadizadeh moghadam; behroz ghlichlee
Volume 17, Issue 1 , February 2013, , Pages 201-220
Abstract
Knowledge sharing creates opportunities to maximize the organization’s ability to meet those needs and generates solutions and efficiencies that provide a business with a competitive advantage. Knowledge sharing can be defined as a social interaction culture, involving the exchange of employees ...
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Knowledge sharing creates opportunities to maximize the organization’s ability to meet those needs and generates solutions and efficiencies that provide a business with a competitive advantage. Knowledge sharing can be defined as a social interaction culture, involving the exchange of employees knowledge, experiences and skills through the whole department or organization. The concept of innovation has been closely related to “knowledge creation and knowledge sharing”. Innovation is a process where the knowledge is acquired, shared and assimilated with the aim of creating new knowledge, which embodies products and services. Through exchange tacit knowledge and explicit knowledge with others, the capacity of people increases to be involved in new situation and solve new problems. It further helps to build new solution for the next issues. So different kinds of knowledge sharing are necessary to create new knowledge and innovation. A descriptive–correlation survey approach was used in this study, and the questionnaires were filled in by the staff (n=96) in Refahe Kargaran Bank. In the 95% confidence level, the results of the study revealed that there is a positive. relationship between knowledge sharing and innovation. Also it was found that there is similar relationship between serial transfer and innovation. In addition, the same result were observed for near transfer, far transfer, strategic transfer and expert transfer with innovation. Finally, the research limitations and suggestions for further researches are presented. Keywords:
Shahram Jamali; akram hadizahed moghaddam; Morteza rezaee
Volume 16, Issue 3 , September 2012, , Pages 203-223
Abstract
Internal branding is a new concept that refers to employees` effects in creating better image of brand in customers` mind. In order to surveying internal branding effects in brand citizenship behavior (BCB) in hotel industry, and also presenting an internalized scale for internal branding, four and five ...
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Internal branding is a new concept that refers to employees` effects in creating better image of brand in customers` mind. In order to surveying internal branding effects in brand citizenship behavior (BCB) in hotel industry, and also presenting an internalized scale for internal branding, four and five stars hotels located in Tehran have been tested in a model research. by the way of clustering sampling, Sample of 240 hotel customer interface employees` were selected, and questionnaires with five point likert scale have been distributed. 122 out of 136 returned questionnaires were usable (return rate of 56%). Content validity determined as suitable by the approval of marketing experts and hotel indusry professionals`, and Cronbach`s Alpha, AVE, CR, showed a great reliability for questionnaires. Conceptual model testing has been done through partial least square method and correlation test with SMART PLS software V. 1.5. The results showed that internal branding has positive relationship with brand identification (t= 9.537, β=0.563) and brand commitment (t= 2.430, β=0.192), also brand identification has positive relationship with BCB (t= 5.540, β=0.550), and brand commitment (t= 9.141, β=0.718), brand commitment has positive relationship with brand loyalty (t= 11.571, β=0.706), and brand loyalty has positive relationship with brand citizenship behavior BCB (t= 2.555, β=0.295). Correlation test confirmed these results.
