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Model of Internal Branding effects on brand citizenship behavior in hotel industry

Shahram Jamali; akram hadizahed moghaddam; Morteza rezaee

Volume 16, Issue 3 , September 2012, , Pages 203-223

Abstract
  Internal branding is a new concept that refers to employees` effects in creating better image of brand in customers` mind. In order to surveying internal branding effects in brand citizenship behavior (BCB) in hotel industry, and also presenting an internalized scale for internal branding, four and five ...  Read More