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Model of the overall perceived value of mass customization products based on theories of interpersonal differentiation value

Soheila khoddami; َAsghar Moshabaki; Hamid Moradi

Volume 15, Issue 4 , February 2012, , Pages 217-237

Abstract
  Research on mass customization suggests that this type of offer delivers more value to the customer. This article provides answers to the following research question: How interpersonal differentiation value of the mass-customized Product influence the overall perceived value of MC?. we explore interpersonal ...  Read More