Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Designing a Market Performance Model Based on the Marketing Dynamic Capabilities with Operational Agility Approach

Seyed Hamid Khodadad Hosseini; Asghar Moshabaki; Soheila khoddami

Volume 19, Issue 3 , September 2015, , Pages 83-112

Abstract
  One of the most important concepts for all enterprises in every size and every sector is market performance. As the market success of the firm is a consequence of its market performance, it will be pertinent to state that performance is a direct determinant on the consequence. Today, dynamic capabilities ...  Read More

Model of the overall perceived value of mass customization products based on theories of interpersonal differentiation value

Soheila khoddami; َAsghar Moshabaki; Hamid Moradi

Volume 15, Issue 4 , February 2012, , Pages 217-237

Abstract
  Research on mass customization suggests that this type of offer delivers more value to the customer. This article provides answers to the following research question: How interpersonal differentiation value of the mass-customized Product influence the overall perceived value of MC?. we explore interpersonal ...  Read More