Alireza Ziaei Bide; SeyedYaghoub Hosseini
Volume 17, Issue 2 , May 2013, , Pages 43-68
Abstract
Abstract: Concern about the environment has led to a new segment of consumers called green consumers. Because not all the consumers are equally green, using target marketing for persuading them to buy green product is essential. The first step in target marketing strategy is to segment the market and ...
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Abstract: Concern about the environment has led to a new segment of consumers called green consumers. Because not all the consumers are equally green, using target marketing for persuading them to buy green product is essential. The first step in target marketing strategy is to segment the market and then develop profiles of the resulting market segments. This study aims to identify distinct green market segments based on demographic, psychographic and behavioral variables and also investigate the relationship between each variable and green consumer behavior. This study uses self-organizing maps (SOM) to segment and then develop profiles of Iranian green consumers. Based on the results four market segments have identified and were named intense greens, potential greens, egoist browns and intense browns. The results of this study also indicate that demographic variables including gender, age and income and psychographic and behavioral variables including personal values, religiosity, environmental attitude and knowledge have significant role in predicting green consumers’ behavior.
SeyedYaghoub Hosseini; Ali Fani; Asghar Moshabaki
Volume 15, Issue 2 , May 2011, , Pages 107-132
Abstract
Measurement of Governance Capacity: Concept, Modeling and Evaluation
Ali Asghar Fani1, SeyedYaghoub Hosseini2, Hassan Danaeifard3,
Asghar Moshabaki4
1- Assistant Professor, Faculty of Management & Economics, Tarbiat Modares University, Tehran, Iran
2- ...
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Measurement of Governance Capacity: Concept, Modeling and Evaluation
Ali Asghar Fani1, SeyedYaghoub Hosseini2, Hassan Danaeifard3,
Asghar Moshabaki4
1- Assistant Professor, Faculty of Management & Economics, Tarbiat Modares University, Tehran, Iran
2- Ph.D. Student, Faculty of Management & Economics, Tarbiat Modares University, Tehran, Iran
3- Associate Professor, Faculty of Management & Economics, Tarbiat Modares University, Tehran, Iran
4- Associate Professor, Faculty of Management & Economics, Tarbiat Modares University, Tehran, Iran
Received: 17 /7/2010 Accept: 18/10/2010
Government capacity and governance capacity are the new concepts that have recently entered the literature of state management and political science. The existing literature in this ground is neither comprehensive nor homogeneous. This article intends to study different dimensions of capacity and, based on the findings, introduce a model for examining it.
Governance capacity is manifested in such dimensions as the capacity of a state in designing, implementing and assessing policies and super policies. The innovative point in this article is the introduction of a model on governance capacity, which has not been done in the previous researches. In the past studies, based on the context of the related study, scholars have had a micro view on the governance subject, and no comprehensive view to include all dimensions of governance has been considered. This inadequacy is removed by the outcomes of the present article.
This article consists of two parts. The first part includes the review of theoretical literature about governance capacity and theoretical fundamentals of the concept. The second part introduces a model, which has been examined by the data collected from different countries.
