Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Design of Marketing Excellence Model in ‎Manufacturing Industries Based on Mixed ‎Approach

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Volume 15, Issue 1 , February 2011, , Pages 201-222

Abstract
  Marketing excellence is a comprehensive framework of core values and ‎criteria in all aspects of marketing, which can assist the managers to evaluate ‎the activities, procedures, processes and results in order to identify the ‎strengths and areas of improvement and improve the organizations ...  Read More