Management Research in Iran

Reflection of strategic communication in employee value creation: Analysis of the mediating and moderating role of information capital and organizational intelligence (Case study: Iran Air Industries Organization(

Authors

Seyed Jafar Zonoozi
Meysam Jafari
Abstract
Value creation strategies from the management of tangible assets to knowledge-based strategies and intangible asset management are changing direction. In this regard, regulating an appropriate communication strategy and information amassed can affect the process of value creation. The aim of this study was to investigate the reflection of strategic communication in employee value creation with the mediating and moderating role of information capital and organizational intelligence. This study is applied based on the purpose and survey description in terms of how to collect data the statistical population of this study consists of employees of four companies affiliated the Iran Air Industries Organization, which were selected as a sample based on stratified-random sampling and using Cochranchr('39')s formula, 204 people. Strategic communication, both directly and indirectly, with the mediation of information capital, has a positive and significant effect on employee value creation. Organizational intelligence as a moderating variable also modulates the relationship between strategic communication and value creation. The results of the research in the field of value creation will be innovative and will help managers and employees in understanding the importance of strategic communication and managing intangible assets as stimuli for value creation.

Keywords

Strategic Communication
Value Creation
Information Capital
organizational intelligence
Iran Air Industries Organization
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Management Research in Iran
Volume 25, Issue 2
July 2021
Pages 46-74

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