Volume 24, Issue 1 (2020)  

View This Issue in Alternative Language Export Journal XML Articles RSS
XML Persian Abstract Transformational leadership and development of marketing capabilities: Explaining the mediating role intellectual capital (Case Study: SMEs operating in the food industry of IRAN)
P. 1-31
Iman Hakimi
Abstract (1361 Views) | Full-Text (PDF) (263 Downloads)

XML Persian Abstract The Impact of Social Media Marketing Activities On Customer Equity of Luxury Brands A Study of Dorsa Brand
P. 33-57
Zohreh Dehdashti Shahrokh, Maryam Naeli
Abstract (1534 Views) | Full-Text (PDF) (299 Downloads)

XML Persian Abstract Presenting a model for future study of supply chain in oil industry with soft approach
P. 59-79
Esmail Ahmadi, Mohammad Hasan Maleki , Rasoul Sanavi fard, Mohammad Reza Fathi
Abstract (1380 Views) | Full-Text (PDF) (181 Downloads)

XML Persian Abstract A Model for New Financial Product Development in the Capital Market of Iran
P. 81-105
Ali Divandari, Mohammad Rahim Esfidani, Mohammad Esmaiel Fadaei Nejad, Hossein Jalilian
Abstract (1526 Views) | Full-Text (PDF) (189 Downloads)

XML Persian Abstract presenting technological catch up framework based on grounded theory and meta-synthesis
P. 107-129
Saghafi Fatemeh , Ali Mohaghar, Nasrin Dastranj mamaghani, Kashiha Monireh
Abstract (1317 Views) | Full-Text (PDF) (185 Downloads)

XML Persian Abstract Presenting International Marketing Managers Competency Model
P. 131-152
Asal Basiji, Mohammad Ali Babaie Zakliki , Masoumeh Hoseinzadeh Shahri, Ameneh Khadivar
Abstract (1456 Views) | Full-Text (PDF) (284 Downloads)

XML Persian Abstract Investigating the role of job insecurity on employee exhaustion with regard to the mediating role of psychological contract breach
P. 153-176
Seyed Mohammad Mirmohammadi, Mohammad Rahimian , Atefeh Sodeiri javadi
Abstract (1271 Views) | Full-Text (PDF) (257 Downloads)

Export as: HTML | XML | RSS
Total PDF Pages: 171