Tahereh Nabizadeh; Manizhe Haghighinasab; Soheila Mehmannavazan
Volume 26, Issue 2 , July 2022, , Pages 170-193
Abstract
Saffron is a food product with a comparative advantage in the country. This product needs a competitive advantage in the export markets to achieve its valuable position. The problem is that this export commodity with production advantage in a water-scarce country is mostly exported with the least added ...
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Saffron is a food product with a comparative advantage in the country. This product needs a competitive advantage in the export markets to achieve its valuable position. The problem is that this export commodity with production advantage in a water-scarce country is mostly exported with the least added value to countries such as Spain through indirect exports and under the private label branding of distributors and there it is re-exported to other countries with new packaging and higher prices. With climate change and the increasing tendency of consumers to organic products, it is necessary to study and formulate the saffron export marketing strategy with a green marketing orientation.Systematic review method has been used for extensive study of domestic and foreign researches to identify the dimensions of the export marketing strategy with a green orientation. With an exploratory sequential mix method, content and theme analysis has been used through interviews with industry and academic experts in the qualitative phase. In the quantitative phase of the research, Fuzzy Dematel techniques and interpretive structural equation modeling have been used to formulate the export strategy.The result shows that the use of dimensions such as firm characteristics, analysis of saffron industry and market in domestic and export target markets, identification of the company's export capabilities and green capabilities along with a marketing mixed program is recommended to leading export companies in the Iranian saffron industry.
FATEMEH RAHIMI; Tayebe Amirkhani; Bahman Hajipour; Aliakbar Arabmazar
Volume 25, Issue 4 , January 2022, , Pages 109-133
Abstract
“Process pathology of the Iranian tax system” is the main purpose of this research. This research has been done based on mixed method. In this regard, the problems of the tax system processes were identified through interviews with owners of process and have been categorized ...
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“Process pathology of the Iranian tax system” is the main purpose of this research. This research has been done based on mixed method. In this regard, the problems of the tax system processes were identified through interviews with owners of process and have been categorized based on theme analysis. Since the general problems of the tax system, can lead to some process problems or prevent their correction, in the next steps the general problems of the tax system of Iran have been identified and categorized based on content analysis . In the quantitative stage, all of these general problems were prepared in the form of a questionnaire and presented to the experts of the Iranian National Tax Administration to determine which of these general problems have significant impact on the processes. Process owners and the employees of the Tehran and Alborz Iranian National Tax Administration who are familiar with the tax processes are the society of this research. In general, the results of this study indicate that the processes of Iranian National Tax Administration have been faced with several problems, many of them stem from the external factors, and to achieve the desired result, it is necessary to make fundamental and long-term political, economic, social, cultural and intra-organizational changes.