Mahshid Forouhi; MAHDI ABZARI; Hadi Teimouri; ALI SAFARI
Volume 27, Issue 1 , March 2023, , Pages 1-22
Abstract
The present study has been conducted with a mixed method approach to analyse a model of proactive strategic behavior for emoloyees. The research type is practical -developmental. The qualitative phase is implemented by Grounded Theory. The qualitative sector data were summarized in 18 semi-structured ...
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The present study has been conducted with a mixed method approach to analyse a model of proactive strategic behavior for emoloyees. The research type is practical -developmental. The qualitative phase is implemented by Grounded Theory. The qualitative sector data were summarized in 18 semi-structured interviews with the selected experts of the university and organization under study and then the coding process in three distinct stages. The result of this phase of this study was extraction and design of interconnected categories in the form of Casual Conditions, Axial Conditions, Context Conditions, Intervening Conditions, Actions and Consequences of paradigm of proactive strategic behavior of employees. After identifying each of the selected template categories, each of the template elements was selected and elaborated in details. The qualitative research results set was tested in a quantitative section using a researcher-made questionnaire. For this purpose, a sample of 370 individuals for participation in the study was selected, then quantitative data set was analyzed by descriptive and inferential statistical methods and then, the data were analyzed using structural equation modeling in PLS software.
mohamad nurani kutenaee; Hossein Rezaei Dolatabadi; Majid Mohammad shafiee
Volume 25, Issue 2 , July 2021, , Pages 151-182
Abstract
Abstract
The purpose of this study is to develop a store brand competitiveness model for chain stores through customerschr(chr('39')39chr('39')) responses to store environmental stimuli. The research is applied in terms of purpose and uses a mixed or combined method in terms of data ...
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Abstract
The purpose of this study is to develop a store brand competitiveness model for chain stores through customerschr(chr('39')39chr('39')) responses to store environmental stimuli. The research is applied in terms of purpose and uses a mixed or combined method in terms of data type. For data collection, the semi-structured in-depth interview approach along with library studies was considered. The statistical population of this study was organizational experts and senior managers in the chain store industry. Purposeful sampling was used to identify experts and senior managers, during which 10 experts were interviewed due to the adequacy of the data. In the next step, 58 basic conceptual propositions of open coding, 21 categorical propositions of axial coding and 7 main categories of selective coding were obtained. Also, in the quantitative section, 160 questionnaires were distributed. According to the research results, using the qualitative method and the opinions of experts and managers in the quantitative method, led to the creation of a framework for competitiveness of the store brand of chain stores and the necessary steps to achieve a strong store brand were identified. Creating external and internal environmental stimuli in the store through an enjoyble shopping experience can create the authenticity, attachment and image of the store brand, which results in increasing market share, creating a strong brand and competitive advantage, and ultimately making the store brand competitive.
Ameneh khadivar; fatemeh dortaj
Volume 20, Issue 2 , June 2016, , Pages 93-118
Abstract
Cloud-based knowledge management systems to create competitive advantage through cost reduction and performance improvement are. Implementation of knowledge management is expected in the organization and operation of the valuable benefits it entails the identification of factors affecting the success ...
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Cloud-based knowledge management systems to create competitive advantage through cost reduction and performance improvement are. Implementation of knowledge management is expected in the organization and operation of the valuable benefits it entails the identification of factors affecting the success of the implementation of the design and implementation makers.This research using mixed or combined in both qualitative and quantitative research has been done. The grounded theory method of qualitative and quantitative descriptive method - has been used. Success factors and the model output data of the Foundation. To conduct field studies, based on selected factors, a questionnaire was drawn up and the importance of success factors and the priority to the polls between knowledge management and cloud computing experts have been laid.Based on results obtained seven factors, including prioritizing, respectively, including those related to trust management factors, human factors and cultural, organizational factors, technical factors, economic factors, environmental factors are. The most important consequence of detected using these systems include reduced time in the process of knowledge management, improve performance and increase competitive advantage