Fatemeh Askari; maryam nekooeezadeh; alireza amini
Volume 27, Issue 4 , January 2024, , Pages 116-136
Abstract
The purpose of the current study is to identify the effective factors in improving the emotional, cognitive and behavioral experiences of customers at the most critical touch points before purchase. In this regard, a mixed exploratory design has been used in the form of two consecutive studies. In the ...
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The purpose of the current study is to identify the effective factors in improving the emotional, cognitive and behavioral experiences of customers at the most critical touch points before purchase. In this regard, a mixed exploratory design has been used in the form of two consecutive studies. In the first study, the factors affecting the pre-purchase experiences of customers have been extracted through Sandelowski's 7-step approach for qualitative meta-synthesis of studies. This means that 1268 primary studies were included in the screening process (title, abstract and content) and were reduced to 48 final studies related to the content and valid according to the critical skills evaluation checklist. In the second study, all the identified effective factors were gradually introduced during 16 experimental scenarios to evaluate and test the effect of manipulating these factors on the dependent variable (customer experience). The research sample in this study was 480 customers of Shiraz arts and crafts who were selected through non-probability sampling method. The results of multi-factor variance analysis and marginal mean estimation of the data show that the component of recommendations and social references with the acquisition of the largest effect size is the most important factor in shaping customers' pre-purchase experiences, and other factors are the level of customer familiarity with the brand, the perceived value of the product. , the type of media selected in promotional activities, the level of information access, the level of personalization of benefits and offers are placed in the next priorities respectively.
Razie Zilaie; Mohammad Ali Babaie Zakliki; Abbas Abdollahi
Volume 26, Issue 3 , November 2022, , Pages 173-192
Abstract
This study intends to identify the factors affecting the formation of the relationship between consumer mindset and brand engagement, and therefore, investigate the importance of mindsets in consumer behavior field. Previous research that examined consumer mindset are scattered and mostly use a certain ...
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This study intends to identify the factors affecting the formation of the relationship between consumer mindset and brand engagement, and therefore, investigate the importance of mindsets in consumer behavior field. Previous research that examined consumer mindset are scattered and mostly use a certain varible as moderator or mediater in relation with it. The aim of this study is to analyze and synthesise previous findings and provide a relatively comprehensive framework for rooting out the relationship between the consumer mindset and brand engagement. For this purpose, this study is carried out using the principles of interpretive paradigm and inductive approach and implementation of meta-synthesis strategy. The statistical population includes all researches in the field of consumer mindset with a brand engagement approach. The sample consists of 76 selected researches in this field. In the analysis phase, the content analysis techniques were used. Finally, after analyzing all studies, 7 main categories and 12 subcategories were extracted. These categories include consumer mindset, brand attitude, self-brand connection, perceived value, social media using motivation, brand personality, and purchase intention. The outputs of the present study can explain the leading path for future research.
esmaeil malek akhlagh; mohammad ali sangbor; Fatemeh Javidi; javad rajabi
Volume 25, Issue 4 , January 2022, , Pages 1-25
Abstract
Today, sustainable global value chain management is recognized as one of the prominent dimensions of global companies' competitiveness. Managers need a framework for strategic analysis, policy-making and decision-making with a sustainable development approach in order to adopt appropriate policies for ...
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Today, sustainable global value chain management is recognized as one of the prominent dimensions of global companies' competitiveness. Managers need a framework for strategic analysis, policy-making and decision-making with a sustainable development approach in order to adopt appropriate policies for the transition from a traditional value chain to a sustainable global value chain and to respond to stakeholder demands and external pressures. The purpose of this study is to identify and extract the appropriate strategic components for enabling global value chain management to achieve sustainability. Due to the scope of the research literature on various aspects of global value chain stability, the meta-synthesis method has been used in this research. Based on the research results, 171 components were identified and extracted, which are presented in the form of 40 themes and 8 categories, which are considered as components of the sustainable value chain management enabling model. The extracted categories are: drivers of sustainable value chain management development, external pressures, sustainable value chain management enablers, sustainable value chain management acts, social results of sustainable value chain management, environmental results of sustainable value chain management and economic results of sustainable value chain management.
narges zangeneh; ali moeini; Nastaran Haji heydari; Adel Azar
Volume 25, Issue 1 , April 2021, , Pages 95-115
Abstract
Business development in multiple industries and markets results in platform competition. Emerging approach requires adopting new managerial perspectives and defining appropriate business models. Reliability and performance of a platform besides on the capability of the platform owner, depends on the ...
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Business development in multiple industries and markets results in platform competition. Emerging approach requires adopting new managerial perspectives and defining appropriate business models. Reliability and performance of a platform besides on the capability of the platform owner, depends on the capabilities of partners and their bilateral and multilateral relations. So, relying on the principals of linear business modeling to design platform business models does not seem effective. This study aimed to fill the existing research gap in the field of platform business model and provide a comprehensive framework for developing business models tailored to the needs and specifications of the platforms. So, literature systematic review and meta-synthesis method is used to identify the components of the platform business model. Extracting research studies (2008-2019) from valid scientific databases and refinements based on specific criteria, 32 selected research articles has been analyzed. Consequently, a framework is defined to design platform business model in two levels, the first including six dimensions and the second 22 components. Proposed model is based on cooperation and value co-creation in, which is the platform core competency.
Saghafi Fatemeh; Ali Mohaghar; nasrin dastranj mamaghani; Kashiha Monireh
Volume 24, Issue 1 , March 2020, , Pages 107-129
Abstract
Solidarity is a process whereby countries that are behind the technology front line, compensate for their technological divide with advanced countries and can compete with those countries in market share. In the process of solidarity, different countries have taken different paths, some leading to success ...
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Solidarity is a process whereby countries that are behind the technology front line, compensate for their technological divide with advanced countries and can compete with those countries in market share. In the process of solidarity, different countries have taken different paths, some leading to success and some leading to failure. Therefore, a proper strategy and framework and an appropriate level of technological capability and absorption capacity are essential. Given the extensive literature and the lack of a framework for consistency, the purpose of this study was to derive a framework based on a systematic review of articles and analyze them based on the hyperbolic method and data theory. The framework was extracted from the study of 90 articles published by 2018 in the field of management and business in the Q1 and Q2 scopes of JSC Scopus or JCR to finally provide a framework for technological catch up. This framework has provided a paradigmatic model based on the data process of the foundation and combined with previous research. Finally, three general approaches for consistency including independence, cooperation and participation were introduced and each of the 6 paradigm model categories was explained for these three approaches. In addition to the paradigmatic model, the results of this study have identified the literature gap < span dir="RTL">.
Atiye Ghalami; Neda Abdolvand; Saeedeh Rajaee Harandi
Volume 22, Issue 1 , June 2018, , Pages 187-217
Abstract
Nowadays, along with using information systems as a competitive advantage in organizations, attention to creation and development of sustainable environment that organizations can achieve their goals without damaging the social, economic and environmental aspects of society, has become a vital issue ...
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Nowadays, along with using information systems as a competitive advantage in organizations, attention to creation and development of sustainable environment that organizations can achieve their goals without damaging the social, economic and environmental aspects of society, has become a vital issue about the future of ecosystems and society. Therefore, identification of necessary factors to improve the social, economic, and environmental aspects are of the beneficial and necessary solutions. Hence, the aim of this study is to recognize and examine factors affecting each of these aspects that information systems can play an important role in improving them for achieving the goals of sustainable development by using the qualitative and quantitative approaches. In the qualitative part the meta-synthesis approach was used to identify the factors and then factors were placed in the appropriate categories using experts' ideas. Then, in the quantitative part the Chi-square test was used to analyze the hypothesis and Friedman test was used to prioritize the concepts, dimensions and categories. Finally, 42 concepts and 12 main categories were identified. Based on results among major issues in the context of sustainable development, resource management is of paramount importance. Moreover, Environmental dimensions are more important than others.
Saeed Jahanyan; Mehdi Mahmood Salehi
Volume 19, Issue 3 , September 2015, , Pages 61-81
Abstract
This research aims to develop a conceptual model, and identify the components of Internet marketing mix. The research has been designed and implemented through a mixed methods design (quantitative -qualitative). The integrated approach used for collecting qualitative data in order to develop a conceptual ...
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This research aims to develop a conceptual model, and identify the components of Internet marketing mix. The research has been designed and implemented through a mixed methods design (quantitative -qualitative). The integrated approach used for collecting qualitative data in order to develop a conceptual model was Meta Synthesis. The quantitative data were collected through a questionnaire, and analyzed through exploratory and confirmatory factor analysis using the SPSS and LISREL software tools. A total number of 180 questionnaires through a random sampling were distributed among the domain related experts (academicians and professionals), Finally, after collection and control, 145 questionnaires were analyzed. According to other results, the internet marketing mix consists of both integrated internet and common marketing mix. Based on factor loadings, it was revealed that the Internet marketing mix is more important than the common one. Applying a mixed methods design for identifying important components of Internet marketing mix could be considered as the originality and novelty of this research.
Volume 18, Issue 3 , September 2014, , Pages 157-180
Abstract
effectiveness, and risk management are vital for enterprises which encounter the pressure to survive in the competitive marketplace. There are assessment tools developed to aid organizations in this regard. In this research an assessment model for collaborative maturity in inter-organizational networks ...
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effectiveness, and risk management are vital for enterprises which encounter the pressure to survive in the competitive marketplace. There are assessment tools developed to aid organizations in this regard. In this research an assessment model for collaborative maturity in inter-organizational networks is introduced. We have first investigated collaborative models, conceptual collaborative frameworks and the model for collaborative maturity, “collaborative maturity in inter-organizational networks” and interoperability. After analyzing the maturity models, five levels are resulted; independent, temporary, coordinated, standardized and optimized. Using the “Design Science ” approach and “Meta Synthesis” research methodology, seven dimensions (structural, moral, process, data & information, strategy, systems and innovation) and twenty-five indexes are extracted. In the next stage the proposed model has been assessed based on experts’ opinion. A binary testing has been applied to analyze the questionnaires. All indexes were approved and none were omitted. Using Friedman testing, components of each dimension are then prioritized. Weighted average method has been used to calculate weight of components to determine the final score for each component. Using another questionnaire, we studied Iranian Milk Industry Commercial Company which has had collaborations in Shabab network. The collaboration maturity level in network was between 1 and 2. Finally, based on the literature review, solutions are proposed to achieve higher levels of the maturity and improve the weaknesses of the company.
