Abstract Today communication and access to a variety of communication channels, has forced organizations to provide new and efficient services. In the meantime, banks are one of the organizations that have the largest share in the countrychr('39')s economy, so the managers of successful organizations should try to identify the factors affecting the adoption of electronic banking technology. In this research, with a different approach, meta-analysis approach, the factors affecting the adoption of electronic banking technology have been investigated. The statistical population of the study includes all domestic and foreign studies conducted up to the end of 2017 that have examined the factors affecting the adoption of electronic banking technology. The total number of studies and researches collected included 145 studies. According to the standards of meta-analysis approach, 17 studies were excluded and a total of 128 studies were selected. The results showed that technology factors have a positive and significant effect on perceived usefulness, willingness to use technology and use of technology, as well as organizational and social factors on perceived usefulness, perceived ease of use, attitude towards technology, willingness to use It has a positive and significant effect on technology and the use of technology, and individual factors have a positive and significant effect on perceived usefulness, perceived ease of use, attitude toward technology, and the use of technology. The effect of technology factor variables on perceived ease of use, attitudes toward technology, as well as individual factors on the willingness to use technology was not confirmed.

Abstract Performance assessment is one of the activities, which has many advantages and can have a considerable effect on the performance of organizations. Inadequate accountability of senior managers of marketing in recent years has incurred a loss to the position of marketing unit. As a result, studying the effect of marketing activities on organizational performance is specifically important. Framework of marketing productivity shows that it is possible to establish a relation between marketing activities and organizational performance. On the other hand, results of studies in many academic fields conducted about a specific issue are usually confusing and contrasting. Meta-analysis is a research approach that helps the researcher to a large extent to identify the moderating variables in the results of previous studies. Despite that various researches have been conducted, such contrast is also observed in the relation between marketing activities and organizational performance. Characteristics of the research sample can be referred among the several reasons that have been mentioned for such divergence in similar studies. It was tried in the present survey to identify the role of moderating variables the regarding characteristics of the research sample in relation   between marketing activities and organizational performance using meta-analysis approach. Given to the use of meta-analysis approach in the present paper, the statistical population consisted of all previous studies, which have explained and measured the relationship among marketing activities and organizational performance, and the researcher had access to them. On the basis of searching in the mentioned databases, 523 studies were gathered. With regard to the meta-analysis standards and the researcher constraints, ultimately 142 studies were selected to implement the mete–analysis method. The obtained results revealed that the moderating variables related to the characteristics of the research sample like the kind of industry, type of ownership of the organization and so on have led to a significant difference in the results of studies regarding the effect of marketing activities on the organizational performance of organizations.