Volume 27 (2023)
Volume 26 (2022)
Volume 25 (2021)
Volume 24 (2020)
Volume 23 (2019)
Volume 22 (2018)
Volume 21 (2017)
Volume 20 (2016)
Volume 19 (2015)
Volume 18 (2014)
Volume 17 (2014)
Volume 16 (2012)
Volume 15 (2011)
Volume 14 (2010)
Volume 13 (2010)
Volume 12 (2009)
Volume 11 (2007)
Volume 10 (2006)
Volume 9 (2005)
Volume 8 (2004)
Volume 7 (2003)
Volume 6 (2002)
Volume 5 (2001)
Explaining the role of communication quality and ethical brand in Coronavirus conditions in relation to sensory cues Value co-creation intentions with respect to the moderating role of altruistic value

Hossein Rahimi celver; adeleh dehghani ghahnavieh

Volume 25, Issue 3 , October 2021, , Pages 115-134

Abstract
  The purpose of this article is to explain the effect of communication quality and perception of ethical brand in Coronavirus conditions in relation to sensory cues and the intention to create value by considering the moderating role of altruistic tendency to value. The present study is a descriptive ...  Read More