Management Research in Iran

Abstract Digital transformation, as one of the most important drivers of change in contemporary banking, has had profound impacts on banking structures, processes, and services. This paper aims to identify research areas and trends in digital transformation in banking, and conducts a comprehensive bibliometric analysis based on bibliographic data available in prominent academic databases. Using the VOSviewer tool, scientific mapping and visualization of relationships between keywords, authors, and publications are performed, and major clusters in the literature in this field are identified. The findings show that digital transformation research in banking is focused on areas such as artificial intelligence, cybersecurity, fintech, open banking, and customer experience. Emerging trends in digital banking, including the use of new technologies such as blockchain and cloud computing, are also examined. By analyzing patterns and research gaps, this paper suggests future directions for academic studies in this area and emphasizes the need to develop innovative strategies for banks to adapt to the challenges and opportunities of digital transformation. The results can help researchers, policymakers, and bank managers to better understand key trends and design data-driven solutions for the future of banking.