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Exploring and mapping of effective factors in the branding of family businesses

Maryam Zaeimi; esmaeil malek akhlagh; salman eivazinezhad

Articles in Press, Accepted Manuscript, Available Online from 29 February 2024

Abstract
  The The current research has sought to identify and level indicators that are effective in branding family businesses. This research is applied from the objective point of view and mixed from the method point of view. The research community in the first part (qualitative) was experts, university professors ...  Read More