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Effective Factors On Sustainable Marketing - Case Study: Detergent Industry

shahrad padidar; mohammad haghighi; Tahmoores Hassan Gholipour Yasory

Volume 26, Issue 1 , April 2022, , Pages 227-244

Abstract
  Sustainability in businesses and organizations is a significant issue today.Sustainable marketing aims to create more value by creating social and environmental values for its target customers.Accordingly, the purpose of this study is to investigate the factors affecting sustainable marketing in the ...  Read More