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Investigating the dimensions of corporate brand maagemant in Mellat bank with meta-synthesis

Sara Pesaranafsharian; Mohammad Haghighi; Mahdi Haghighi kafash; Hashem Aghazadeh

Volume 25, Issue 4 , January 2022, , Pages 68-87

Abstract
  Objective: The aim of the present study was to develop the corporate brand management model in Mellat Bank.Method: This research is mixed metod and it is fundamental in terms of purpose and it is considered field research in terms of data collection method. The qualitative techniques used were meta-synthesis ...  Read More