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Investigate the factors affecting consumer brand preferences by considering the life cycle of customers in banking sector

khatere gheysari; mirza hasan hoseyni; adel azar; seyed musa khademi

Volume 25, Issue 4 , January 2022, , Pages 27-44

Abstract
   This article aims to investigate the factors affecting consumer brand preferences by considering the customer life cycle. In the field of banking, due to the similarity of the services provided and the close competition between them, it is worth examining the factors that create the preferences ...  Read More