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Designing a content marketing model for the banking industry to increase the target market share

ali reza dadashi; Ali Hamidizadeh; Rasoul Sanavi fard

Volume 26, Issue 2 , July 2022, , Pages 116-142

Abstract
  With the spread of technology in the business environment, customers have also begun to change their behaviors. Technology has allowed customers to access a wide range of products and market information before attempting to enter the market. As such, they are less likely to be exposed to widespread traditional ...  Read More