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The role of relationship marketing in achieving competitive advantage in the insurance industry

Farshid khamoie; Morteza Soltanee; Mohammad Rahim Esfidani

Volume 26, Issue 1 , April 2022, , Pages 198-225

Abstract
  Since relationship marketing is a fundamental necessity for achieving a competitive advantage, today companies with superior performance in various industries, through close and long time relationships with customers, maintain and gain their loyalty-to try to achieve this important thing. Accordingly, ...  Read More